Ever notice your competitors’ ads show up in Google search results for everything? Does it annoy you even more when you see their ads on pretty much every site you visit? This strategic placement is usually attributed to services our NJ advertising agency offers: Search Ads and Display Ads. You too can rank as one of the top “results” for high volume keywords and even get your banner advertisement on high-profile websites (with help from Next Step Connect). Note: For small business owners who don’t have a big advertising budget, we suggest checking out our Facebook Advertising service.
Better Than Traditional Advertising Agencies in NJ:
We Offer Targeted Search and Display Advertising Services
The type of advertising we are going to describe is pay-per-click advertising, or PPC. Unlike traditional advertising, you only pay for online ads when your target market takes action. With PPC search ads, your website can rank for a keyword, group of keywords, variations of keywords, keywords with the exceptions of omissions, and/or keywords, and ssooo much more.
There is a problem with doing PPC yourself: unless you have a great understanding of how to effectively place ads in search results, you will end up spending all of your money very quickly and not attracting qualified leads. We have become one of the top advertising agencies NJ business owners trust because only Google Adwords Certified professionals manage our campaigns. Below is an example of how the professionals at Next Step Connect can control when your ads will be placed to earn a qualified lead.
Basic PPC services include Search Ads, which are those you see when you type a keyword into Google. They show above and alongside organic search results. When you see banner ads for companies you didn’t think could ever afford advertising on a site like Huffington Post, this is usually thanks to Display Ads. It is interesting how these ads tend to be for a product you recently looked at, isn’t it? This is the power of Display Ads. Next Step Connect’s Google Adwords Certified professional can place an ad for products or services your website visitors viewed right in front of them and on very high-profile websites. This not only helps make you look more credible, but also reminds the visitor of what your business has to offer. Sneaky, but hasn’t advertising always been about the right time in the right place with the right message?
This video by Google is the best explanation and visual of Display Ads. Yes, we could make our own, but why not take it straight from the source.
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Also, you should also check out our Search Engine Optimization service so you can start long-term ranking on Google.