Throughout your online adventures you have come across a few landing pages. They are the reason you were able to get that free ebook on “Five Great Dairy Free Ice Cream Recipes,” how you signed up for 20% off your next purchase on your favorite website, and/or most likely why your inbox is full of emails from the same people every morning about their latest blog posts or deals. Landing Pages are very powerful tools to build your business, and Next Step Connect can help you acquire many new leads with them.
What Is the Point of a Landing Page? How Does It Work?
Acquiring emails and other information, relationship building, and lead conversion. Often these pages can be the first place a new visitor to your site land. That’s right, it isn’t always your home page, especially if you are using PPC or Social Media Advertising to drive traffic.
Basically, you will have enticed someone to visit this page where they will find a deal that is at no cost to them, but it is worth some extra effort. All they need to do is submit their name and email address. Simple. However, now they have given you permission to send them the item they are asking for, and you can add a little more to entice them to purchase something from you, contact you for a free consultation, or any other offer you can think of that will help convince them to become a customer later on. Landing pages help you deliver the right information, to the right person, at the right time.
Each landing page has a specific goal and submission forms help you attain that goal. Yes, now it is getting more complex, but Next Step Connect can work with many automated email services in order to make this process as simple as possible. In fact, we will help you think of an offer, create your landing page, and manage your ad spend in order to get you the most qualified leads.
As one of the most effective ways to quickly grow your business, you should be implementing landing page today. Contact us when you are ready to start acquiring new leads.
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